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dc.coverage.spatialThe Hague
dc.creatorKeiser, Barbie E
dc.creatorGalvin, Carol K
dc.date.accessioned2017-03-06T20:54:03Z
dc.date.available2017-03-06T20:54:03Z
dc.date.issued1995
dc.identifier.isbn92-66-00-709-9
dc.identifier.urihttp://hdl.handle.net/10533/171589
dc.description.abstractWe begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why and how of marketing shouid read all the chapters. Those who want a review of marketing techniques and plans can refer to Chapters V and VI; those who want to evaluate their marketing plans and products can turn to Chapter VII. We have concentrated on business information services for two reasons. First, business information services represent a growth area for all types of libraries, and second, given our backgrounds it is a practical way to introduce marketing concepts. However, the marketing principies are applicable to many types of information products and Libraries.
dc.language.isoing
dc.publisherLa Rosa, Sharon
dc.titleMarketing Library Services: A Nuts-And-Bolts Approach - Fid 709
dc.typeLibro
dc.country.isonld
dc.description.pages148
dc.subject.materiaCs Info FID
dc.identifier.clasificacion490
dc.type.monografiaMonografía


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